We have always been big fans of Nick Jonas’ music and style and now it’s all about his shoe game.
It was announced this morning that the “Close” singer has joined forces with footwear brand Creative Recreation as the company’s brand ambassador. As a long-time fan, Nick will act as the face of this innovative brand, and spearhead key initiatives, most notably a groundbreaking capsule collection, designed by the singer himself.
In addition, Nick will star in the brand’s Fall 2016 campaign, make appearances at several Creative Recreation events including Sole Sessions, where he will be recording acoustic tracks and more. His work will encompass all aspects of Creative Recreation’s innovative spirit, beginning with his Spring/Summer footwear picks, highlighting the star’s favorite silhouettes of the season. Creative Recreation will also be hosting a contest where the winner will have the exclusive chance to meet Jonas during his “Honda Civic Tour: Future Now” with Demi Lovato, which kicks off this summer.
But wait, you will also be able to get shoes designed by Nick himself! He will design shoes inspired by a day in his life and will immerse himself in the process of developing a unisex capsule collection that is scheduled to drop in January 2017.
“I am looking forward to my collaboration with Creative Recreation, and to starting the footwear design process in creating shoes for my fans that are perfect for their wardrobe,” said Jonas. “It has always been important for me to be hands-on with any collaboration, and this project is no exception.”
“Our brand has maintained a great following among fashionable males,” said Jack Oerth, President of Creative Recreation. “Nick is one of those rare celebrities who really crosses over and appeals to both young men and women. His collection will be a focal point as we seek to build our women’s business and continue to extend our brand into new retail channels.”
We cannot wait to see what amazing creations come from Nick & Creative Rec. For more, visit creativerecreation.com.