It looks like Disney’s villains have taken over!
Disney Channel’s newest movie, “Descendants,” premiered last night and opened to big ratings. The modern-day coming-of-age adventure about the teenage sons and daughters of Disney’s most infamous villains conjured up an enchanting 6.6 million Total Viewers, including 3.0 million Kids 2-11 with its television premiere. It also posted 1.4 million record-setting views on the WATCH Disney Channel app since Friday, July 24. “Descendants” has topped “Teen Beach 2” which brought in 5.8 million viewers in June and makes it the top cable telecast of 2015 in kids 2-11 (3.0 million).
Its soundtrack (also released Friday, July 31 on Walt Disney Records) is currently at #1 on the iTunes soundtrack chart and #2 on the iTunes album chart, and its prequel novel, The Isle of the Lost by Melissa de la Cruz from Disney Publishing Worldwide, maintains its 10 week stronghold at #1 on the New York Times Best Seller List (Children’s Middle Grade).
Disney Channel’s “Descendants” now ranks as the #1 cable TV movie of 2015 in Total Viewers and the #1 cable TV telecast among Kids 2-11 (3.0 million/7.6 rating) and Tweens 9-14 (2.3 million/9.5 rating) and along with “Teen Beach 2,” gives Disney Channel the Top 2 rated cable TV telecasts in two years among these targeted youth demographics.
If you loved the movie, you can also get it on DVD at retailers and on iTunes, Amazon and Google Play. Beginning in October, it will be presented on Disney Channels in 162 countries/territories around the world.
Disney’s newest comedy series, “BUNK’D,” also delivered a 4.2 million Total Viewers and 2.0 million Kids 2-11.