Selena Gomez is the New Face of Pantene

Selena Gomez teased a big announcement over the weekend and the news is finally here!

First, Selena took to instagram to share some stills from her upcoming music video for her song “Good For You” which will drop on June 22. They look so good! Then, bright and early this morning she announced her new partnership with Pantene and we have to say she looks stunning in the new ads.

“I’m thrilled and honored to be representing the new Pantene,” Selena shared in a behind-the-scenes video. “I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves,” says Selena via press release. “My style is constantly evolving and I love to take risks, so I’m always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”

“Pantene has always celebrated beautiful hair and strong women,” says Jodi Allen, Vice President of Hair Care & Color for North America at Procter & Gamble. “I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration.”

Pantene’s “Strong Is Beautiful” campaign will debut in August 2015. Gomez will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media.

Congrats Selena!

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