The third of Justin Bieber’s #MusicMonday songs has arrived.
The third track is called “Hold Tight” and has the same R&B/soul vibe as the previously released songs. Justin even suggests you “go into a room alone. Turn off the lights and listen to this.” Take a listen below and let us know what you think!
We love getting these songs, but we kind of also wish we’d get a full album. Justin’s manager, Scooter Braun, chatted with Billboard recently about the strategy of #MusicMondays. “Justin had this complete body of work that was very different from the stuff he had done in the past – very R&B-driven, personal songs, not necessarily songs that he was thinking of as radio records. That’s why he called them ‘journals.’ They’re very, very personal to what he’s been feeling over the last six months, going through a tough time. If you listen to the lyrics in these songs – “Heartbreaker,” “All That Matters” – he’s pouring his heart out,” Scooter said. “When I looked at that, I looked at it as, “He didn’t write one journal.” He wrote them in different days, [with] different emotions at different points, and I wanted people to experience what he was feeling, week to week… As each week comes, people will have a different type of song, and understand the different experience he’s going through week to week.”
Another exciting thing for Justin is his upcoming 3D movie Believe. Here’s what Scooter had to say about that:
“We developed the film with [director] Jon Chu throughout the year. We shot it in Miami. We had a film ready that was basically about his concert and how it all came together that was pretty much in the “This Is It” vein, and then all this press and all these rumors came out about Justin over the last six months, and he went through a very tough time. We decided that there were so many rumors coming that there was no point in addressing them.
We realized that if the film comes out the way it was, it would look like a puff piece. His entire brand has always been about sharing everything, being authentic and letting people in. So we went and did an entire interview with Justin, and put into the film all of the answers and insights of what’s really gone on in his life, to address all these rumors in one film. It’s a more intimate look into what he’s gone through than ever before, and he is talking direct to camera and expressing himself in a way no one has ever seen. When we saw that, I said, “This in itself is a journal.”
We sat down, we looked at the body of work, we realized that we had tons of songs, and we picked the best 10 that were truly personal to Justin. There are other records in there that aren’t in this 10-to-12 that are big international radio records, but Justin felt like this wasn’t what this body of work was. This body of work isn’t about the big, international, party dance records, it’s about how am I feeling, what am I going through, and letting the fans know through music exactly where I was and where I am.”
Definitely some interesting insight from Mr. Braun.
Take a listen to “Hold Tight” below and let us know what you think. Also below is Justin’s recent Fall/Winter ADIDAS NEO ad.