Congrats to the cast and crew of “Teen Beach Movie”! The newest Disney Channel Original movie delivered 8.4 million total viewers on its premiere night. Those ratings made brought the movie above “High School Musical” which premiered in January 2006 and delivered 7.7 million viewers.
“Teen Beach Movie” became Friday’s #1 TV telecast and the #1 TV movie of 2013 to date. A family viewing event, the movie also attracted a solid adult audience, delivering nearly 1.6 million/1.5 rating in Adults 18-49, it was the #1 TV telecast in the time period across broadcast and cable networks. The song, sand and surf fest set inside a retro beach party movie is part of the Disney Channel Original Movie franchise.
The five day preview on the authenticated WATCH Disney Channel service resulted in over 550,000 views, driving the year-old service to its most watched week yet. The WATCH Disney service is currently available to customers of a variety of Multichannel Video Program Distributors (MVPDs), including Comcast, Cablevision, Cox Communications, Charter Communications, Midcontinent Communications, AT&T U-verse and Verizon FiOS.
Among major youth demos, “Teen Beach Movie” handily became the #1 cable TV telecast of the year across Kids 2-11 (4.6 million/11.6 rating), Kids 6-11 (3.9 million/16.5 rating) and Tweens 9-14 (3.4 million/14.3 rating) and #1 scripted TV telecast overall, behind only “Super Bowl XLVII.”
“Teen Beach Movie” is Disney Channel’s #1 original movie premiere in over four years in Total Viewers and in nearly six years in Kids 2-11, 6-11 and 9-14. It now stands as the network’s #3 original movie ever in Kids 2-11 and Kids 6-11, behind only “High School Musical 2” and “Wizards of Waverly Place: The Movie,” and its #5 original movie of all time in Total Viewers. Disney Channel Original Movies account for the #1 TV movie telecast among Tweens for 11 consecutive years (2002-12).
“Teen Beach Movie” built each half-hour, peaking with 9.0 million Total Viewers and 4.9 million Kids 2-11.
The movie led into the strong preview of the sitcom “Liv & Maddie” (9:45 p.m.), which delivered 5.8 million Total Viewers, 3.2 million Kids 2-11, 2.7 million Kids 6-11 and 2.4 million Tweens, becoming the network’s #2 series debut ever in Kids 6-11 and most-watched in Total Viewers in two and a half years – since 11/7/10 (“Shake It Up”). Its regular timeslot premiere is Sunday, September 15 (8:00 p.m.).
Wow! Did you like “Teen Beach Movie”? What was your favorite part?