Justin Bieber: “The Key” Fragrance Behind-the-Scenes


justinbieber-thekey-070813Justin Bieber is gearing up to release his latest fragrance, The Key, and he’s giving us a sneak peek.

Justin took to Facebook today where he posted a video with the caption, “in case you were wondering… ‎#thisiskey.” The video gives us a quick look behind-the-scenes of Justin’s photoshoot & video shoot for the fragrance.

Justin recently revealed, ““[The Key] will unlock a personal side of me they’ve never seen before, bringing us closer than ever.”

“The Key” is housed in a modern white lacquer bottle featuring edgy gold hardware and a key charm. The perfume is a fruity floral musk with notes of vanilla and is set to hit department stores this month.

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