Olivia Holt & Kyrie Irving Team Up for PlayMG Gaming Device Campaign


oliviaholt-kyrieirving-playmg-062913Olivia Holt gets bunny ears from NBA star Kyrie Irving in this new promo photo from the duo’s PlayMG campaign.

The two have signed on in a unique ownership role with PlayMG™ Corp. and will play a significant role in the creative direction of the PlayMG Android gaming system, working closely with the company on specifics including device and case design, App recommendations, marketing campaigns and its social media platform.

PlayMG is the first-ever dedicated pocketable wi-fi App gaming system exclusively for Android and designed for young people. Now users can access more than 60,000 App games with a 4-inch touch screen that fits in your pocket.

“Kyrie and Olivia are natural fans of PlayMG. When they expressed interest in learning more about the brand and teaming up together, we jumped at the opportunity to have such incredible influencers join the company and help set a course for our future offerings,” said T. Scott Edwards, president and CEO of PlayMG Corp. “We are fortunate to have both of them involved because they not only play App-based games, but they want to share their knowledge of gaming with the broader App gaming audience.”

Irving and Holt’s mutual interest in App-based games prompted them to become immediate friends upon meeting, so when the opportunity to become partners at PlayMG Corp presented itself, they both jumped at the chance. “I am excited to team up with PlayMG! Spending many hours on the road during the season, I am always looking for new and different App-based games, so collaborating with an App-gaming system makes perfect sense for me,” said Kyrie Irving. “I am looking forward to partnering with Olivia to bring something new and different to young people who want to game and share with them the PlayMG experience.”

In addition to working with the company on the design and marketing of the device, Irving and Holt will also provide PlayMG users with something that no other company has access to: a weekly update on their favorite Apps. Starting this summer, both celebrities will send out a weekly update of their favorite new Apps, while also seeking feedback from fans on their favorite Apps, tips and tricks.

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“My alignment with PlayMG couldn’t have come at better time,” said Olivia Holt. “When I’m filming, I have a lot of downtime on the set in between takes and during hair and makeup – it’s the perfect time to get my game on. I’m looking forward to introducing a lot of App fans to some cool new games and to beating Kyrie every chance that I get!”

MG App-gaming system is now available from Amazon.com and PlayMG.com at a suggested retail price of $179.99. The MG was specifically designed to fill a void currently experienced by young people who are not old enough to have their own smartphones, or whose parents have found data plans costs prohibitive. Unlike other handheld gaming devices, the MG does not demand expensive $40+ cartridge games and enables young people to enter the world of free, portable app play. MG delivers a sophisticated, sleek look, unlimited expandable memory and many other unique new features in the mobile games category. Opposed to the bulkiness of tablets, the MG was created to be sturdy, ultra-portable and pocket-sized — providing portable App play anywhere and everywhere.

The PlayMG device comes equipped with 11 games from top developers; built-in Wi-Fi; a 4″ touchscreen with rounded corners and grip, providing a perfect hold on the App-play experience; 4GB of built-in memory and an 8GB SD card (an important advantage as many smartphones, tablets and even the iPod Touch, carry a higher suggested retail price than the MG, but offer only a fixed memory with no ability to ever expand it). The MG Family Collaboration System includes a “Digital Wallet” and “Remote Trust” notification functions, new to the mobile gaming and app space and a first for the app generation.