Before Taylor Swift takes the stage at the 2012 MTV Video Music Awards, she’ll be treating fans to her new music video for “We Are Never Ever Getting Back Together.”
Taylor will be doing an MTV First LIVE at 7:49 p.m. ET on August 30 on MTV and CMT to premiere the highly anticipated music video for “We Are Never Ever Getting Back Together.”
For the music video, Taylor teamed up once again with director Declan Whitebloom and the video was shot in one continuous take, with one camera…..no edits! Taylor wore five different outfits in the course of the 3:11 video, which is the world’s first-ever true 4K music video and was shot on the Sony F65 Cinealta Camera.
On “MTV First: Taylor Swift,” Taylor will personally introduce her new music video for “We Are Never Ever Getting Back Together,” which with sales of more than 623,000 song downloads in its first week shattered the previously held singles sales record by a female artist and became the second-largest download ever, overall. She will also sit down with MTV News’ Sway Calloway for an additional 15-minute interview on MTV.com where she will talk about her album, upcoming VMA and VH1 Storytellers performances and much more.
At 8:00 p.m. ET, the “We Are Never Ever Getting Back Together” music video will digitally debut on MTV.com, VH1.com and CMT.com. Earlier that same night, CMT will go “Red” at 7:30 p.m. ET/PT for a half-hour special with the superstar, as Swift joins CMT hosts Katie Cook, Evan Farmer and fans in-studio to discuss her newest hit single. The special leads up to the live video world premiere of “We Are Never Ever Getting Back Together.” CMT will air the video every hour during music hours throughout Labor Day weekend.
Want even more Taylor? Mark your calendars for her VH1 Storytellers: Taylor Swift on November 11. Taylor’s VH1 Storytellers acoustic concert this fall is part of a contest for a winning college or high school. The contest launched last week, and there have been over 730,000 fan votes so far. Contest details can be found at www.taylorswiftoncampus.com.
Are you excited for Taylor’s new music video?