primp Launches primp girl Clothing Line


primp, the luxury casual wear brand adored by the young Hollywood elite, has announced the launch of primp girl, a new collection aimed for trend-savvy 8-12-year-old girls and featuring primp ‘s ultra plush Yummi Fleece™ with its sweet and brightly-colored iconic allover print.

primp girl takes its design inspiration from the primp brand which has earned a celebrity following right off the Hollywood Best Dressed List, including Reese Witherspoon, Lauren Conrad, Jessica Alba, Paris Hilton, Britney Spears, Tyra Banks, Katherine Heigl, Nicole Richie, Miley Cyrus (and little sister Noah), Vanessa Hudgens and Ashley Tisdale and many more celebrities.

primp designer Wells Butler has designed the new primp girl collection to feature ultra-plush comfy Yummi Fleece™ zip-up hoodies with matching bottoms, perfectly cut tees and cute dresses. With crystal accents and prints like metallic stars, peace signs, cherries and a menagerie of animals, primp girl is sure to appeal to budding fashionistas and celebrity-obsessed fans alike. The primp girl Holiday collection at retail late November/early December is scheduled to grace the shelves at Macy’s, Dillards and Bon Ton, at a price point of $18.50 to $35.00. The new primp girl collection is manufactured by Mamiye Bros., one of the world’s largest girls apparel manufacturers, which has also manufactured best-selling collections for mary-kateandashley, Hannah Montana and many other Disney programs and Nickelodeon programs.

In addition, primp girl has just launched a national model search contest to find the Face of primp girl. The contest winner will be awarded a primp girl modeling contract, and she and her family (up to three other family members) will be flown to Hollywood or New York (with air and hotel covered) for a modeling shoot for primp girl. The contest, contestants and winner will be featured on primp’s website, on the new primp web series and on the new primp iPhone App debuting soon, and will be featured in publicity campaigns for primp girl. The contest winner will also be celebrated at a celebrity-filled primp girl event.

The primp girl collection is a perfect idea considering primp’s business pedigree includes Robert Thorne of The Robert Thorne Company. Thorne is perhaps best known for his creation and management of the original celebrity brand for girls – the billion-dollar mary-kateandashley brand – and his work with the mega-successful stuff by hilary duff brand. These two girls brands still hold the #1 and #2 positions as the most successful celebrity-based girls fashion, beauty and home brands, ever.

Be sure to check out the primp website and all the model search rules HERE.

Photo Credit: