–OP is back with another summer ad campaign (last year’s featured Corbin Bleu, Kristin Cavallari, etc) this time called the “Summer of Music.” The ad campaign stars AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner, Cody Linley. and Bow Wow. The television, film and music personalities appear in the campaign which will debut this month in fashion, lifestyle and entertainment magazines and online at Op.com.
To create the “Summer of Music” campaign the brand produced a live Good Charlotte concert on Westward Beach in Malibu, CA as the backdrop of the photo shoot. The creative showcases the cast of Op celebrities enjoying the Good Charlotte concert on the beach in typical laid back Op style. The campaign showcases the new spring and summer Op collections, which are exclusively available at Wal-Mart and www.walmart.com/op in the Unites States, Canada and Mexico.
Op’s ‘Summer of Music’ campaign will be featured as a pull-out calendar in various magazines and the brand will be participating in music festivals and other music driven activities throughout the summer. The OP collection is exclusively available at Wal-Mart.
Check out HQ pics, behind the scenes videos and more below.
2 More videos/interviews inside…