High School Musical and Honda Team Up


-Honda has exclusively teamed up with “HSM3: Senior Year.” Honda’s co-branded campaign for the film, which opens Oct. 24, includes TV spots, radio, print, and online elements. The film also features a raft of Honda vehicles, including a Honda Odyssey minivan driven by Gabriella’s mother, Mrs. Montez; a pink S2000 coupe driven by Sharpay, a Pilot compact crossover and Civic Hybrid.

The effort will include cross-branded a 30-second TV spot for the Odyssey that will run on cable networks and network shows in October, and a branded spot on the Disney Channel. One spot shows the minivan “driving” through the animated world of a Wildcats senior yearbook. A co-branded site, www.Disney.com/RidewiththeWildcats, which goes live on Sept. 29, lets visitors watch videos and play a thematically related driving game.

The site also hosts a sweepstakes, “Ride with the Wildcats” offering a new 2009 Honda Odyssey and autographed props from the feature film set as grand prize. The promotion gets support from a 45-second TV spot on Disney Channel, a 30-second spot on Radio Disney, a full-page co-branded ad in the November issue of Family Fun magazine and a one-third page follow-up ad announcing sweepstakes winners running in the April issue.

Be sure to visit http://disney.go.com/partners/ridewiththewildcats/, which is online now and enter to win a Honda Odyssey.

Source: MediaPost