Can’t wait for “Camp Rock”? Well, if you go the a G or PG movie in theaters between now and June 19, you might just see a 30 second commercial for the movie…that’s right! Disney is pulling out all the stops for this movie. Check out more of the article HERE.
The 30-second spot will air through June 19 before all G- and PG-rated films in the current moviegoing season. This will give the effort “prime advertising real estate with the maximum exposure possible in cinema in terms of available audience for viewing,” said Mike Chico, Screenvision’s evp, sales and marketing.