Do you love The Hunger Games? Then Lionsgate has something special for you!
Lionsgate has announced they will launch a U.S. tour of “The Hunger Games: The Exhibition” in summer 2015. The state-of-the-art exhibition, which will include interactive displays of authentic costumes, props and other elements of the world of The Hunger Games, will be designed in conjunction with Thinkwell Group, one of the world’s leading theme park and location-based entertainment companies.
The first two Hunger Games films have grossed more than $1.5 billion at the worldwide box office and The Hunger Games: Catching Fire became the highest-grossing domestic release of 2013 and the 10th highest-grossing domestic release of all time. “The Hunger Games: The Exhibition” will launch several months ahead of the November 20, 2015 worldwide release of the fourth Hunger Games film, The Hunger Games: Mockingjay – Part 2, and will incorporate artifacts featured in the first three films from locations within the Capitol and the various Districts of Panem. The exhibition will be featured in major museums and institutions across the country and will be supported by a multimedia promotional effort and nationwide advance ticket sales.
“Now that we’ve built a critical mass of intellectual property, we’re committed to extending our brands into exciting new businesses that create opportunities for our fans to engage with our properties at the same time they deliver significant incremental financial benefits to Lionsgate,” said Lionsgate Chief Marketing Officer Tim Palen. “We’re thrilled to launch this initiative with the U.S. tour of The Hunger Games exhibition, which celebrates the world of The Hunger Games and offers Hunger Games fans an extensive behind-the-scenes look at the movie-making process.” He noted that the exhibits will also be paired with local school curricula, and nearly all aspects of the tour will be interactive.
Palen also announced that, as part of the studio’s commitment to expand its branded retail and merchandising operations, it has brought veteran Thinkwell executive Jenefer Brown in-house, naming her to the newly created post of Senior Vice President, Branded Attractions. Brown will not only oversee the launch of the U.S. tour of The Hunger Games exhibition but will explore additional theme park attraction and other location-based entertainment opportunities around the world for The Hunger Games franchise and the Company’s entire portfolio of branded properties.
This definitely sounds awesome! What do you hope makes it into the interactive exhibit? In other THG news, Lionsgate has also partnered with KABAM to create a mobile game based on the global blockbuster movie franchise. Kabam will produce an exclusive role playing, card collection mobile game that will deliver the action of the blockbuster film into the hands of avid fans around the world. In the game, players assume the identity of District members sent on a mission in order to build their alliance, liberate their District, and rebuild Panem.