Paul Wesley Launches Old Spice Re-Fresh Body Spray

paulwesley-oldspice-011414Paul Wesley is an Old Spice guy!

“The Vampire Diaries” star joined Patricia Heaton and the Old Spice Mom Choir from the viral “Smellcome to Manhood” ad campaign help launch the new lineup of Old Spice Re-fresh Body Spray and “Scent Responsibly” educational program to end the overspraying epidemic on Monday.

Following last week’s popular “Smellcome to Manhood” campaign launch, Old Spice has announced it’s taking a proactive approach to helping young guys “Scent Responsibly.” Together with Wesley, Heaton and the Old Spice Mom Choir, Old Spice is officially introducing its lineup of manly scented Body Sprays with the brand’s new, innovative and first in category Re-fresh Technology, which eliminates the need for guys to overspray at first application or reapply throughout the day. With new Old Spice Re-fresh Body Sprays, “One Spray Lasts All Day.”

Photos: Susan Goldman