Kurt Hugo Schneider & Coca-Cola Team Up with Teens to Make AMA Pre-Show Song
Kurt Hugo Schneider is one of our favorite young producers and he’s teamed up with Coca-Cola and the American Music Awards for something special involving YOU!
On Sunday, Nov. 24, the 2013 American Music Awards® rolls out the red carpet at Nokia Theatre L.A. LIVE in Los Angeles to welcome America’s favorite musical artists. To kick off the action, the Coca-Cola Red Carpet LIVE! Digital Pre-Show will stream online at www.theamas.com for three hours of entertaining celebrity interviews and exclusive behind-the-scenes content. Starting today, Coca-Cola launches a six week co-creation process with YouTube artist Kurt Hugo Schneider inviting teens to help produce the official track, which he will debut live from the red carpet at the pre-show.
The Coca-Cola AHH Studio digital experience will allow teens – ages 13 and up – to interact with Kurt to create the official song via the following steps:
From Thursday, Sept. 19 through Thursday, Oct. 31, teens can log teens can log rsday, Octoberony stuff. Maybe include it with a comment asking if it needs to be there.ther int he on to www.theamas.com/coke, via mobile or desktop, where they can listen to several instrumental segments of a song created by Kurt
Each week, teens across the country can listen to three different musical options and choose the one they like best; selection time for each musical sound will be open for a week.
After six weeks and six opportunities for fans to weigh in, Kurt will compile the elements to create the Coca-Cola track to be performed live at the pre-show
Teens that log on and participate will be entered into a sweepstakes, and one fan who enters before Oct. 31 will receive a grand prize trip for two to the American Music Awards and Coca-Cola Red Carpet LIVE! Pre-Show. Additionally, the trip will include a meet-and-greet with Kurt and access to the Coca-Cola AHH Zone on the red carpet.
“I’m preparing to rock the Coca-Cola Red Carpet LIVE! Pre-Show with this special song made in collaboration with music fans, and I can’t wait to see what we create together,” said Kurt. “Producing musical and visual content is my passion and joining fans to create a one-of-kind song to debut live for viewers and celebrities on the red carpet is totally awesome!”
The upbeat energy of the Coca-Cola Red Carpet LIVE! Digital Pre-Show will continue to entertain viewers with a live performance by a well-known dance group. The routine will aim to artistically communicate a positive message of encouragement and support for the fight to end AIDS and rally viewer excitement for the upcoming dance party on World AIDS Day, Dec. 1.
Fans watching the Coca-Cola Red Carpet LIVE! Digital Pre-Show have another opportunity to get in on the action through a special sweepstakes via SMS promotion. By texting COKERED to 26739, two viewers will be selected during the pre-show to receive a trip for two to visit Los Angeles on World AIDS Day. The winners and their guests will attend a dance party celebrating the release of (RED)’s forthcoming 2013 compilation album, DANCE (RED), SAVE LIVES. This album and dance party will help raise money and awareness around the fight to end AIDS.
The Coca-Cola Red Carpet LIVE! Digital Pre-Show will kick off at 2 p.m. PST / 5 p.m. EST live from Los Angeles, Calif. For more details and full program rules about the AHH Studio track and sweepstakes head to www.theamas.com/coke. Join the conversation on social media using the hashtag #CokeRedCarpet.