Justin Bieber is gearing up to release his latest fragrance, The Key, and he’s giving us a sneak peek.
Justin took to Facebook today where he posted a video with the caption, “in case you were wondering… #thisiskey.” The video gives us a quick look behind-the-scenes of Justin’s photoshoot & video shoot for the fragrance.
Justin recently revealed, ““[The Key] will unlock a personal side of me they’ve never seen before, bringing us closer than ever.”
“The Key” is housed in a modern white lacquer bottle featuring edgy gold hardware and a key charm. The perfume is a fruity floral musk with notes of vanilla and is set to hit department stores this month.