Robert Pattinson Named Face of New Dior Homme Fragrance

Robert Pattinson is set to bring his brooding good looks to the new campaign for Dior Homme fragrance for men.

Robert will star in an ad campaign photographed by Nan Goldin and filmed by Romain Gavras according to Vogue UK, and the ads will run in Europe and Asia.

“The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. He has since proven the scope of his acting talents by choosing films as varied as Remember Me …, Water for Elephants … in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character,” Dior said in a statement.

“Today we are excited to announce that he will join the privileged circle of Dior faces. … This new Dior Homme communication campaign is currently broadcast exclusively in Europe (except U.K.) and Asia (except China and Japan).”

Past female Dior fragrance ambassadors include Natalie Portman and Charlize Theron.