Zac Efron Brings ‘At Any Price’ to SXSW

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zacefron-sxsw-031613Zac Efron hangs out with on-screen dad Dennis Quaid at a special screening of At Any Price at SXSW on Saturday.

The duo joined director Ramin Bahrani at the Paramount Theatre for a special screening and Q&A of the film. Set in the competitive world of modern agriculture, ambitious Henry Whipple (Dennis Quaid) wants his rebellious son Dean (Zac Efron) to help expand his family’s farming empire. However, Dean has his sights set on becoming a professional race car driver. When a high-stakes investigation into their business is exposed, father and son are pushed into an unexpected situation that threatens the family’s entire livelihood.

At Any Price is set to open in NY & LA on April 24.

Click inside for more pics from SXSW as well as the latest poster for the movie and some recent movie stills…