We all know that Justin Bieber loves his shoes and now he’s teaming up with adidas NEO Label as their style icon!
It was just announced that thanks to the partnership, beliebers worldwide can hunt down Justin’s exclusively customized NEO gold sneakers online in a bid to win a pair and meet Justin on tour.
As NEO’s new global style icon, Justin Bieber will inspire young consumers with the label’s stylish and fresh teen looks through a two-year partnership until end-2014. As well as sporting his favorite NEO looks, Justin will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front NEO’s seasonal campaigns under its “Live Your Style” positioning, with Spring/Summer 2013 to debut in February. Teens will be able to shop for his favorite NEO looks and personally selected styles for each season.
So why did Justin want to be a part of this cool opportunity? “I found a real connection with NEO because it is about fashion, freedom and being true to who you are,” he said. “With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too,” he said.
So how exactly do you find Justin’s gold shoes? Pictures of Justin’s exclusively customized NEO gold sneakers that he is wearing during his Believe World Tour concerts are hidden online. Daily clues will be posted on NEO’s Facebook site leading searchers to find the NEO gold sneaker images hidden in a different site on the Internet each week. By solving the clues and finding the picture, a code will be available for successful sleuths to submit to NEO’s Facebook site. If the code is entered correctly, entrants will be in the running to win daily and weekly prizes.
Will you search for Justin’s shoes?