Kellan Lutz stepped out for a fun night in New York City on Wednesday for the launch of iD gum.
The new gum brand, from Stride, celebrates teens’ creativity and thirst for discovery and individuality. Kellan, along with singing sensation Austin Mahone, was on hand to celebrate the debut, iD’s brand identity and its experiential online campaign.
While in the party, Kellan & Austin got to show off their skills playing versions of the brand’s online ArtCade gaming experience featuring 18 unique games that embraces teens’ appreciation for discovery and individuality. And now you too can experience the ArtCade at www.iDgum.com.
“I’m thrilled to celebrate the launch of iD Gum because it caters to young people who, like me, want to explore, discover and pursue what makes us curious,” said Kellan Lutz. “As an actor and someone who also enjoys drawing and designing, I appreciate exploring different passions and embracing my individuality. iD Gum really gets that in everything from their package design to their online presence.”
iD Gum offers up a delicious twist to the flavors you love – Peppermint, BerryMelon, and Spearmint – and is packaged in a sleek, innovative, folding pack featuring a new and unexpected magnetic closure. iD Gum is delivered in a semi-transparent cellophane wrapper that hints at what’s inside the pack. Once unwrapped, the pack reveals original artwork sourced from young emerging artists from around the world. There are 18 designs in total – so the more you chew, the more you discover.
For more about the iD gum, visit www.facebook.com/iDGumPage.
Click inside for pics from the event…