Justin Bieber: “I Owe A Lot of My Success to Social Media”

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We shared Justin Bieber’s Billboard magazine cover with you last week, but now we have some excerpts from the cover story.

Justin shot to fame thanks to Youtube and the 18-year-old is not forgetting his roots. He shared, “Your life is out there a lot more, especially nowadays when everybody has a HD camera phone on them at all times, but my whole career launched from the Internet, so without it, I feel like I wouldn’t even be here. I owe a lot of my success to social media, to Twitter, to YouTube and Facebook. It is also a great way to interact with fans.”

The mag also chatted with some of the people Justin worked with on his album, which shows off a more mature side to the 18-year-old. One of Justin’s favorite songs on Believe is the newly released “As Long As You Love Me.” If you’ve listened to it, you’ve probably noticed there is some dub-step in it.

Producer Rodney Jerkins added dubstep sonics to the production on Justin’s urging. “There’s nothing like it,” said Justin, who got hooked on dubstep on a trip to London.

One of Jerkins’ favorite tracks, though, is “Die In Your Arms,” which he says really showcases Justin’s voice. “The mission on that one was to have Justin make a statement vocally,” Jerkins said. “In making this transition, the one thing he has to prove to people is, ‘Listen, I’m a real singer.’ This isn’t about three notes here; this is about him showcasing his voice. It’s not the easiest song to sing-it’s a real singer’s song with Sam Cooke-style melodies in the chorus. And he nailed it.”

So from the tracks you’ve heard from Believe so far, are you digging the more mature Justin? To read the full cover story, pick up the new issue of Billboard.

  • the Internet, so without it, I feel like I wouldn’t even be here. I owe a lot of my success to social media, to Twitter.