Joe Jonas Talks ‘The Choice’ Dating Show, Pepsi Live for Now Campaign and More (Video)

Joe Jonas was one busy guy yesterday.

Joe made the press rounds stopping at VH!’s Morning Buzz, MTV, and more to promote Pepsi’s Live for Now Campaign. He has been named Pepsi Ambassador for ‘Pulse’ Dashboard and he will lend his star power by participating in Pepsi Pulse, the campaign’s social media dashboard that curates trending pop culture news.

“It seemed like the perfect fit,” Jonas said during an interview with Mashable in his New York City hotel suite Wednesday. “I like to be spontaneous and want to encourage fans to live for now.
“Being creative is going to be fun.”

On Twitter, Jonas will tweet messages and photos to show how he’s “living in the now,” and spur on fans via #LiveForNow hashtag challenges to contribute content for the real-time Pulse platform.

Joe also chatted about joining the dating show “The Choice” and “Married to Jonas.”

Click inside for all of Joe’s recent interviews…

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