Lionsgate is really going all out with their promotion for The Hunger Games. The movie already has a nail polish line and we’re sure many other products will follow.
Effie Trinket, played by Elizabeth Banks, is known for her wild fashion and now you can get a glimpse at it thanks to the new fashion-centric website created for the movie – http://capitolcouture.pn.
The website currently has posts showcasing various looks worn, including Effie’s insane shoes, and you might see a few sneak peeks from the movie like this gif of Effie, Katniss and Peeta walking out of the elevator in their opening ceremony outfits.
The website is just part of a mass marketing effort and Lionsgate is using the site as an interactive tool to get viewers emerged in the story. You can even submit your best fashion finds, out of which some will be reblogged.