Allstar Weekend: NBT Making It Big!

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-Radio Disney launched it’s new multi-platform daily programming feature, ”N.B.T.: Making It Big,” chronicling the rise of Allstar Weekend, the inaugural year N.B.T. (Next Big Thing) finalists now signed to Hollywood Records. Premiering on WEDNESDAY, MARCH 17, “N.B.T.: Making It Big” provides audiences on-air, online and via mobile devices with an inside look at what it takes to make it big in the music industry.

“N.B.T.: Making It Big” will take Radio Disney and Disney Channel audiences behind-the-scenes of Allstar Weekend’s journey leading up to the June 22 release of their debut album on Hollywood Records. Featuring details on how they first formed their band and became “N.B.T.” artists to what they love most about recording sessions, photo shoots, and making music videos, “N.B.T.: Making It Big” will give audiences a first-hand perspective into the lives of these rising stars.

Check it all out at the new website HERE and the first episode below.

Michael Riley, Senior Vice President and General Manager, Radio Disney, said, “Allstar Weekend’s success is the perfect example of the opportunity that our N.B.T. feature provides for talented unsigned artists.” He added, “’N.B.T.: Making It Big’ will allow Radio Disney to continue to showcase great new artists across multiple platforms in a more in-depth manner.”

NatureSweet® Cherubs® Tomatoes is teaming up with Radio Disney to support the companion to the network’s hit series N.B.T. (Next Big Thing). The integrated marketing program will offer NatureSweet consumers and Radio Disney’s 22.2 million listeners, free digital music downloads, an interactive talent contest and family-friendly local events. NatureSweet will provide on-pack digital music downloads on over 9 million units featuring hit songs from Allstar Weekend and last year’s N.B.T. winner Jasmine Sagginario. NatureSweet will also host a talent contest at CherubsTomatoes.com where consumers are invited to submit videos of themselves performing a talent for a chance to win a trip to Los Angeles to meet Allstar Weekend. Additionally, NatureSweet will reach Radio Disney’s kids and moms through national on-air media, exposure on Radio Disney.com, and 18 local events in top markets including New York, Los Angeles, Chicago, and San Francisco with music, games and NatureSweet product samples. “NatureSweet® Cherubs® shares Radio Disney’s dedication to kids and families and we are excited to team up with them to provide our consumers with access to great music, family-friendly events and an engaging talent contest,” said Sean Frisby, Marketing Director for NatureSweet.

The Hollywood Records quartet, including Zach (vocals), Nathan (guitar, vocals), Cameron (bass), and Michael (drums), is currently working on their upcoming album scheduled to be released in June. Their hit single “Journey to the End of My Life” made the Radio Disney Top 30 Countdown 15 consecutive weeks in 2009. Their new single, “A Different Side of Me” recently Planet Premiered on Radio Disney and will be featured on Radio Disney Jams 12 releasing March 30 on Walt Disney Records. In concert, Allstar Weekend has shared the stage with artists including Selena Gomez and Justin Beiber, and will be kicking off their Verizon “Experience The Magic Tour” free shows on Saturday, March 6 in their hometown of San Diego.