-Disney Channel will be airing new “Express Yourself” segments starting on February 2. The 60 second shorts will feature the message, “Join the world as we shine a light on Haiti.” The segments push the theme of connection, empowerment, compassion, outreach and being a part of a global community. It features popular Disney Channel stars Selena Gomez (“Wizards of Waverly Place”), Emily Osment, Jason Earles (both of “Hannah Montana”), Dylan and Cole Sprouse, Brenda Song and Doc Shaw (all of “The Suite Life on Deck”) encouraging kids to explore and communicate their feelings and to get inspired to make a difference.
Established in January 2001, “Express Yourself” is designed to effectively reach Disney Channel’s audience of kids age 6-14 with a wide array of messages relevant to their demographic. The series does not reference details about specific tragedies, but includes messages that address feelings of fear and anxiety caused by world events and is instructive on how kids can deal with those feelings.
UPDATE: Video added