-Their style sure has come a long way, and the Jonas Brothers are about to share it with the world. There have been talks for a while now about a Jonas clothing line and it looks like it’s finally happening. According to WWD, “thanks to Disney Consumer Products, the Jonas Brothers franchise will soon include a full sportswear line for tweens, hitting mass retailers such as Wal-Mart, Kmart, Sears and J.C. Penney in time for back-to-school shopping.”
The apparel collection, called Jonas, will follow the launch of the Disney Channel’s highly anticipated “Jonas” TV show, which is set to begin airing in May. On “Jonas,” the boys play the fictional New Jersey-based Kevin, Joe and Nick Lucas — a trio of teenage brothers who make up the world’s most popular rock band, Jonas (which happens to be the name of the street they live on in the show). On the show, the Lucas brothers do their best to live regular lives, but always seem to find themselves in the middle of some absurd situations. The comedy is set at the Lucas home, and at their private school, Horace Mantis Academy (a play on the well-known Riverdale, N.Y.- based private Horace Mann School).
Another major character on the show is the Lucas’ stylist-in-training, childhood friend Stella Malone, who not only keeps the brothers grounded, but also helps them out on the fashion front.
The collection will retail from $9.99 to $24.99. The more than 200 Disney Stores around the country will carry a separate collection of Jonas Brothers T-shirts, which will have graphics of the three brothers on them.
Check out some pics of the clothes below. Would you buy the “Jonas” clothing?